Tehran-born creative professional, now based in Charlotte, NC. For nearly a decade, I've worked with major brands across media, finance, food, tech, and culture — helping them say the right thing, the right way.

I believe creativity isn't about doing things differently for the sake of it. It's about knowing your situation, understanding your tools, and delivering the clearest, most effective message possible. Sometimes that means a bold campaign. Sometimes it means just saying it straight.

What to say. How to say it. That's the work.

On the visuals: Some case images are AI-assisted reconstructions of executed work, rebuilt because the original photography and files were no longer available. Every campaign, concept and line of copy shown here is my own, produced during the engagement.